What is Retail in Detail?

A successful business in the retail trade is based on mastery of many details, in other words "Retail is Detail". This widely accepted precept stood at the birth of a series of specialized conferences under the brand Retail in Detail in the year 2000. These conferences are closely linked with the annual meeting of the top Czech and Central European retailers – Retail Summit. However, they have a smaller scale character, allowing more in-depth analysis and discussion of hot topics and challenges.

Retail in Detail is held according to the current needs of the retail, usually once or twice a year. The past years dealt with a number of relevant topics such as shopper marketing, expansion of convenience stores, development of fresh food offer, loyalty increase in retail, or massive expansion of e-Commerce.

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